Modern love is, well, complicated. Or is it? Once upon a time, young people found love locally, marrying school sweethearts, neighbours,or friends from work. But over the last two decades, the internet has changed the dynamics of finding love, so much so that it has complicated the rose-petal path to love.
Online dating websites have vastly expanded the pool of potential partners But with endless possibilities for matchups, dating has become harder not easier.
“Today’s generations are looking (exhaustively) for soul mates, whether we decide to hit the altar or not, and we have more opportunities than ever to find them,”
writes comedian Aziz Ansari in Time.
“The biggest changes have been brought by the $2.4 billion online-dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps. Throw in the fact that people now get married later in life than ever before, turning their early 20s into a relentless hunt for more romantic options than previous generations could have ever imagined, and you have a recipe for romance gone haywire.”
Dating websites have promoted their use of algorithms to match people based on hobbies, interests, likes, and dislikes. They aim to streamline the search for love and make it less random than simply heading to the local bar.
And yet, only 20% of U.S. single adults say they are registered on a dating site.
That’s a surprisingly small percentage, particularly because the buzz around online dating has been steady since one of the first sites launched in 1995. But there’s a reason: More than half of US single adults say they view the services negatively, and women especially are more likely to be sceptical about using dating apps.
For many, the drawbacks include the lack of seriousness and the fact that it’s all too easy to misrepresent who you really are
The truth is, there are many other places where single adults can find love.
When asked how they meet potential dates, survey respondents most frequently mentioned being introduced by friends (58% of mentions),. Bars, coffee shops and other public areas were the next, with 37% of mentions, followed by the workplace and events or hobbies (each were mentioned 27% of the time). Single men were more likely to mention looking for love at sporting or religious events (33% of mentions), while young Millennials are more likely to turn to their friends for help (63% of mentions).
Finding true love is the primary motivation for using an online dating website or app. This was mentioned 60% of the time among online dating users, followed by meeting new friends (41% of mentions) and hookups (34% of mentions).
Not surprisingly, men and women have vastly different reasons for using online dating. Men are more likely to be looking for a hookup, while women most often mention they’d like to find lasting love.
When looking for love online, 25% say age is the most important criteria. After that, they look at level of education and employment, before turning their attention to physical appearance.
You too can find love in 2017 at www.newlysingledating.co.uk
The website for the more mature, age 40 plus discerning professionals looking for love a second time around.